Positioning
A new, cooperative concept: you bring clients on board who understand their money mindset, build their financial knowledge and share in decisions. Your advice gains in quality and becomes more integrated.
For financial advisers
Your clients are 50+. So are you. Time for a concept that serves you both.
Around half of all financial advisers are over 50, and so are 30 to 70 per cent of their clients. The topics of traditional pension provision are familiar ground. Concept-based retirement planning for affluent clients usually is not. BoomerFinance provides the concept, the process and the network.
This page is written for financial advisers. Looking for your own retirement planning? go to our home page for private clients
The starting point
The largest target group of the next 30 years lacks concept-based advice.
20 millionpeople in retirement, with almost a million more every year
2–4 millionaffluent and wealthy households aged 50+ between the mass market and private banking
90%of them have no concept-based advice, yet 60 per cent would like advice
70%have no living will, or no up-to-date one: a simple, honest way to open the conversation
The 50++ target group (over 50 and affluent or wealthy) falls through the gap between the insurance-heavy mass market and private banking. Its needs are extensive and complex: from insurance to property to investment, from employee to entrepreneur, from Germany to the wider world. It needs a particular approach: transparent, high in quality and knowledge, and offering real added value.
Why Financial Wellbeing
Concept beats product.
Needs, not products
Holistic, comprehensive advice within a target-group concept. The network of experts delivers what you do not arrange yourself.
Remuneration
Clearly explained, in both amount and structure: a charge for the Index, a fee for analysis and service, commission for implementation, depending on your model.
Trust
The client is involved, understands what they are doing, and stays. Referrals follow naturally, often via children and parents.
Long-term focus
The process supports clients for life and includes regular services and updates.
You, too
A financial adviser aged 50+ is often their own first client.
The model
Two tiers, one process.
BoomerFinance Standard
For all clients aged 50+: positioning, first contact, Check-Up, disruptive factors. A simple product, a simple process. Quick added value that builds trust.
Retirement planning
Classic and proven: goals and wishes, analysis, retirement provision, income strategy, housing, wealth transfer, asset allocation, life expectancy.
The way in
Don't “sell” retirement planning. Ask a question.
Clients don't want retirement planning, and they don't want a Financial Wellbeing adviser. They want to know: “Am I actually well prepared for my retirement?” That is exactly what the BoomerFinance Check-Up is for. Our recommendation to advisers is simple: contact your existing clients aged 50+, go through the Check-Up with them and tell them where they stand.
“May I ask you a question? Do you actually know how well prepared you are financially for your retirement? We have developed a short assessment for exactly that. To begin with, it is not about buying or changing anything. Would you be interested in finding out where you stand?”
What holds advisers back
We know the barriers, and we have answers.
What BoomerFinance provides
Knowledge, needs, solutions, network.
Training
The target group's situation and needs, retirement planning, the characteristics of the concept and the fields of advice. On request, a pilot project with support.
Standard process and materials
Initial conversation, Check-Up, Financial Wellbeing Index, disruptive factors, brochure, checklists, conversation openers, code of conduct.
Advisory software
Analysis and planning with proven tools: financial planning, advisory calculators, Index evaluation.
Network of experts
Tax advisers, lawyers, property, wealth management, health, international matters.
Product range
Insurance, investment, property, financing, health, disruptive factors and geo-arbitrage, available through established pools and platforms.
Positioning and marketing
Website, landing pages, social media, regional marketing and client events (for example on life expectancy and inflation).
Working together
Suited to your practice.
- Training and development
- Section 34 qualifications, retirement planner, Financial Wellbeing
- Pool and processing
- Established pools and platforms
- Remuneration
- Commission, fee, service charge, or a combination
- Software
- Advice, analysis, planning
- Network
- Tax advisers, lawyers, specialists
- Team
- For areas you do not arrange yourself
- Client access
- Existing clients, network, referrals, marketing
Is this right for you?
Financial Wellbeing suits advisers who want to work in an advisory, holistic, concept-based and long-term way. Product selling with a short-term focus does not fit, and the target group does not value it.
Let's talk about your existing clients.
A conversation about your situation, your existing clients and the options for working together. Without obligation.